Essentials in Media Planning

In order to excel in the field of internet marketing, it is necessary that proper Media Planning is done, in order to achieve great heights of success. It is similar to the physical advertisement, wherein also, a planned lay out is carved out, which helps significantly in helping the marketing agents to go ahead with the plan.  The planning should always be done depending on one’s budget and accordingly the target audience should be selected.

What is it?

The online method of marketing is much more than just Banners, which is the case in physical advertisement. If one wants that a Media Buyer NYC is attracted towards his products, then a great deal of hard work and proper commitment is required in case of online marketing. Another major difference which can be thought of between online and physical advertisement is that in online method, proper Media Planning should be completed before one communicates with the audience while in the latter, it is not that necessary.

Planning Steps

The first and foremost step is clear objective. It has to be the first step not only for online advertisement, but in fact almost everything which bone wants to start should have an objective as to why he is starting that thing, what would be the benefits and many more. All these factors are very important. For determining a clear objective, it is necessary that competent officials sit and take their time so as to know what their objective really is. The second step is determining the basic concepts of media buying.  This step gives path to exercising media research. Based on what the clients wants, a proper research is conducted to look for platforms which would give whatever is needed by the clients. The next step is of negotiation. In this step, after the research is over, it is required on behalf of the media planner to commence reasonable rates with their owners so that a proper deal can be done. In this, one has to determine how he would proceed with his idea of online marketing, which Media Brokers he should hire, who would help him significantly in this case. After the negotiation is done, a proper plan is and detailed report is submitted to the client, giving detailed information regarding which website would offer whatever they want, what is the website’s target audience, what are the opportunities of advertisement available on that website, and the amount of predicted traffic on that website. The next step is the execution step, wherein it is the duty of the media planners to secure the deal on behalf of their clients.  Then, a sheet which is also referred to as ad specification sheet is presented by the Media Planning department to the creative team of the client. This team is then required to make proper design of communications depending on the requirement of design. This requirement of design in turn depends on the amount of media space bought. After this the last step is to track the URL, thereby facilitating the campaign and tracking the amount of traffic.  Hence, Media Planning is very necessary.