HOW TO USE MEDIA IN A CONSTRUCTIVE MANNER?

The term media is derived from Medium, which means carrier or mode. Media denotes an item that is specifically designed to reach a large number of audience or viewers. The term “Media” was first used with the context of newspapers and magazines. But, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and most important invention in the field media that is Internet.
Media is a great help in knowing the current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.
The Internet or the web media is one of the newest and largest forms of mass communication given that it has no boundaries; it is available uniformly throughout the world. Media advertising is one of the best ways to promote goods or services. Over the past years, Media Planning and buying have come through many changes. Communication groups have turned their media departments into specialized companies and independent media buying shops have strengthened their skills and strategic capabilities. The companies are no longer mere buying points but real media agencies: their competencies have broadened to better meet advertisers’ needs.
Media Agency – An overview
The role of media agency is to make sure that marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price.
When these Digital Marketing Agencies were first launched in the market, their main focus was on their ability to buy media space cheaper and more efficiently than the mainstream advertising agencies. Their first clients were often direct response advertisers, marketers who had to make sure each ad paid for itself in consumer orders.
As the sector developed media agencies added planning skills and an understanding of consumer behavior to their skill set. It is very important to understand what motivates a target group of consumers as well as the media they watch, read or hear. Media agencies have now become a vital source of communications advice for all types of advertisers.
In today's complex media world, the role of the media agency is central to the development of effective communications between different parties. The main aim is to understand what will motivate consumers to change their behavior as well as the best places and times for any message to appear. Media agencies are a great help in maximizing the effectiveness of their client's marketing messages.
Social Media Strategist – Roles and Responsibilities

1. Building a social media service team that supports the entire company with social media relevant services from guidance, training, monitoring of social media, branded and public presence maintenance, monitoring trends and changes in behavior.
2. Conducting a social media assessment and refresh that assessment on a regular interval base.
3.  To create a social business strategy in conjunction with representatives from the market i.e. business partners, customer advisory board and ensure the execution of that strategy.
4. Managing the social media service team and organizing reviews with the external contributor resources. After that make team performance analysis and continue to lead the area.